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GES' David Saef Earns EXHIBITOR's Certified Trade Show Marketer Designation

LAS VEGAS, Feb. 10, 2016 /PRNewswire/ -- Global Experience Specialists (GES), a global full service provider for live events, and Exhibitor Media Group, the award-winning leader in trade show and corporate event marketing education, today announced that GES Executive Vice President of Strategy & MarketWorks, David Saef, has joined the ranks of the trade show industry's top talent by earning his EXHIBITOR's Certified Trade Show Marketer (CTSM) credentials. 

David Saef, GES Executive Vice President of Strategy & MarketWorks, Earns EXHIBITOR's Certified Trade Show Marketer Designation

The CTSM designation is awarded by EXHIBITOR in affiliation with Northern Illinois University Outreach and reflects adherence to the highest educational standards of trade show and event marketing. 

"We were thrilled when David expressed an interest and commitment to CTSM as the program is of huge benefit to supplier partner staff," said Jan Nelson, CTSM executive director.

"For several years I led GES' marketing and events program," commented Saef. "And today, at GES MarketWorks, I partner with corporate marketers to strengthen their programs, so I felt it was important to pursue a CTSM to gain a greater appreciation of what our clients face and to apply the latest strategies to improve their programs."

Saef is a frequent speaker at EXHIBITORLIVE. This year, he will lead four sessions:

  • M413 Managing Up
  • T336 Standout Sponsorships
  • W610 Small Exhibits, Big Results with Robin Gathman of Planmeca
  • R324 Drive Success through Sales, IT and Marketing Collaboration.

He also publishes regularly on industry trends and practices at and on twitter at @DSStrategy.

"We are thrilled to support David in reaching this important career milestone," commented Wendy Gibson, GES executive vice president of corporate marketing. "GES is committed to supporting staff as they pursue industry certifications to best serve our customers."

Saef will be recognized at the annual CTSM graduate awards ceremony at EXHIBITORLIVE in March 2016. 

EXHIBITORLIVE, the 28th Annual Career Training Conference for Exhibit and Event Marketing Management, will be held Feb. 28 to Mar. 3, 2016 at the Mandalay Bay Convention Center in Las Vegas. Full registration for its top-rated EXHIBITORLIVE conference and exhibition is available at

About GES
Global Experience Specialists, Inc. (GES), a Viad Corp (NYSE: VVI) company, is a global, full-service provider for live events, producing exhibitions, conferences, congresses, corporate events, exhibits and entertainment experiences. GES provides a wide range of services, including official show services, audio visual, cutting-edge creative and design, marketing and measurement services, and event accommodations – all with an unrivaled global reach. GES partners with leading shows and brands, including Twentieth Century Fox Consumer Products, Mary Kay, Spring Fair Birmingham, MAGIC, CONEXPO-CON/AGG and IFPE, L'Oreal, and Simon Property Group. GES' National Servicenter® has been recognized with certification under the J.D. Power and Associates Certified Call Center Program℠ for the past seven years, and for the sixth year in a row Ad Age has named GES as one of the "World's 50 Largest Agency Companies." For more information visit

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SOURCE Global Experience Specialists